After 24 years of development, Xianghe furniture city has grown from small to large and from weak to strong. At present, there are 32 exhibition halls with a total area of 3million square meters, making it the largest furniture wholesale market in the north and the second largest in the country. Today, the furniture city has more than 7000 enterprises at home and abroad, operating more than 10000 kinds of goods and more than 1500 famous and high-quality brands.

Pay close attention to digital transformation. In recent years, Xianghe furniture city has set up an intelligent management system in the mall to carry out experiential scene marketing, including large screen projection, VR display and other forms; Settled in a number of well-known e-commerce platforms to build an e-commerce live broadcast base in Xianghe furniture city. At the same time, encourage and guide merchants to use we media for publicity and promotion to help the development of furniture industry. "We actively promote the cooperation with third parties to build the e-commerce live broadcast base of furniture city, introduce professional e-commerce teams from Beijing and Hangzhou, and sell on e-commerce platforms such as Tiktok, Kwai, tmall." Li Wanqing, head of Xianghe Furniture City Development Center, said that at present, 170 businesses have opened online operations in the base, and more than 3400 products have been launched online.

Merchants of Xianghe furniture city also spontaneously publicized on new media platforms such as Tiktok and Kwai, with more than 40 fans of more than 5000. "'Internet + 'is the general trend of the development of manufacturing industry, and the rapid deployment of digitalization will win more guaranteed development space for enterprises." Said Yang Shengchu, director of Xianghe aiiris Furniture Co., Ltd.

Now, Xianghe County has established the working idea of "government guidance, enterprise main body, demonstration drive and market operation". By striving for financial support and policy guidance, it takes multiple measures to fully mobilize the enthusiasm of enterprises and merchants to transform online, and promote traditional industries to take a new path of digital transformation. At present, the furniture industry of the whole county has formed a complete industrial chain with production, supply and sales interconnected, and has become a veritable industry to enrich the people.